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Content Strategist

Remote | Los Angeles, CA
Freelance | Job ID #67933 | Posted This Week
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Our client, a video game company, is seeking a Content Strategist to join the esports digital team.

Responsibilities:

  • Assist the Head of Esports NA and the Head of Academy, Amateur & Scholastic in developing a strategy for content platforms including YouTube, Tik Tok, and more.
  • Clipping and uploading content during broadcasts and on a daily basis.
  • Work on a daily basis with the LCS and Path to LCS teams, social team, content team, talent team, and more on uploading content, clipping the best moments from the LCS and Path to LCS broadcasts, organizing and tagging content, and optimizing it for the appropriate channels and platforms
  • Concept, execute and be able to speak to a Content Strategy around our channels, in particular YouTube
  • Present for all LCS and Academy/Amateur/Proving Ground livestreams and events
  • Develop campaigns to grow engagement and report on campaign results
  • Understanding of content and channel analytics; able to generate insights

Musts:

  • 1-2 years working on digital video channels and platforms specifically YouTube
  • Tapped into the latest YouTube and viral content trends, cultural conversations, esports & trends
  • SEO, analytics, and channel optimization experience
  • Experience clipping from Twitch/YouTube and other channels
  • Experience building successful digital channel
  • Strong communicator
  • Flexibility to work evenings and weekends as necessary for broadcasts
  • Ability to create and generate YouTube thumbnails; strong understanding of how titling, thumbnails and optimization can improve a video's performance
  • Expert in YouTube algorithms, thumbnails, channel organization and optimization

Pluses:

  • Gaming and esports community experience
  • Social media experience
  • Experience with different languages and cultures a plus
  • Experience working with streamers, YouTubers, influencers and/or relevant esports/gaming brands
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